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> Procter & Gamble in the 21st Century (C): Integrating Gillette

商品編號: 9-309-032
出版日期: 2008/10/01
作者姓名:
Kanter, Rosabeth Moss;Bird, Matthew
商品類別: General management
商品規格: 18p

再版日期: 2009/09/15
地域:
產業:
個案年度: 2001 -  2008

 


商品敘述:

P&G had used its purpose, values, and principles (PVP) to prepare for the physical integration of Gillette prior to the change of control. The execution of these plans posed numerous challenges in global business units as well as in individual country organizations. While managers sought to maintain business momentum during the transition, corporate leaders were intent on continuing to use Gillette as a catalyst of change.


涵蓋領域:

Change management;Finished goods;International business;Organizational change


相關資料:

Case Teaching Note, (5-310-019), 12p, by Rosabeth Moss Kanter, Matthew Bird